A lot of trailers are not really mini-movies, but more like a series of still pictures with a zoom in or out. This is combined with some audio sounds and appropriate music and a voice-over. You could do this yourself - either take your own high quality pictures or download some royalty free ones. You'll need a program to put it all together - there are two that I have used - Wondershare Filmora and Gimp. There is a little learning required with both, but they are both good programs with plenty of features.
Of course you can also use videos (and still pics), in which case you are then making a mini movie style trailer.
How much will this cost?
If you do it all yourself it could be less than a $100. To get a slide show trailer done for you prices may range from $50 to $500 depending on who does it. To get a professional mini-movie one with actors and various scenes can cost up to $4,000! My first trailer was expensive and unfortunately, looking back on it, a waste of money, despite it being great quality.
The length of the trailer is important - usually 30 seconds to 1 minute is about right. It has taken me a while to learn this and some of mine, while being a whole lot of fun to make, are too long. My 2nd trailer is too long - this one was done entirely by me and some friends for around $70. The voice-over is me, altered with an audio program - its okay but not brilliant.
My 3rd trailer is one that covers 3 books in the Max Justice series. This one cost around $180. It's okay but 40 seconds too long.
The 4th one (not yet released) for "The Tree of Thorns" is a slide show with dramatic music, sounds and a voice-over. It runs for about 1 minute. Cost $250.
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